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Elevate your training, nutrition, and mindset with championship guidance from Justin King, head coach to 6X Mr. Olympia Chris Bumstead
Elevate your training, nutrition, and mindset with championship guidance from Justin King, head coach to 6X Mr. Olympia Chris Bumstead
If any of these sound familiar, you're not alone—and you're not broken. You're just stuck in the wrong system:
Lack of consistency in training and nutrition, sabotaging your results and wasting your efforts
You eat clean—until you don’t. Then comes the guilt, the spiral, and the mental reset (again)
Amateur mindset on growth, leading you to search for shortcuts and avoid doing the work that is required
Unfocused training programs and nutrition plans, creating less muscle growth and fat loss
Poor recovery strategies, leaving you constantly fatigued, sore, and underperforming
Acceptance of mediocrity in fitness, which becomes a pattern in your career, relationships, and life
The cost of staying where you are is subtle, but it’s real and builds over time. Days blur into years, and you wake up one morning and realize that life hasn’t turned out how you imagined.
It’s...
feeling disconnected from the person you want to be, and wondering where the time went.
watching your energy fade as you age, while others around you continue to grow, thrive, and evolve.
missing out on the opportunities you could’ve had in your health, relationships, and career.
becoming the person who “could’ve been” but never took that leap.
the quiet regret that builds, day after day, when you realize that you never became the version of yourself you knew you were capable of.
The choice is yours: You can stay where you are or finally make a move that will redefine your future.
The accountability community and knowledge you have been looking for to unlock peak performance in your personal and professional life.
Master nutrition, fitness, and mindset with weekly training and Q&A from Justin. Stay on track with live check-in sessions where we break down the group’s progress, address challenges, and provide actionable advice for moving forward.
Stay on top of your growth with personalized goal-setting and progress tracking. We’ll help you measure your performance, celebrate milestones, and make data-driven adjustments to keep you progressing towards your highest potential.
Gain access to our comprehensive transformation curriculum that combines training, nutrition, and mindset strategies. With step-by-step action plans, you'll break through barriers and start seeing real results in your fitness and life.
Get direct access to Justin and his team for personalized coaching. Whether you need advice on your training, nutrition, or mindset, we’ll be there to help you overcome obstacles and accelerate your progress.
Connect with a group of driven men and women committed to leveling up. Share your struggles, victories, and growth as you support each other in a safe, dedicated space.
A personalized training and nutrition plan tailored to your current level and goals.
A complete mind-body curriculum designed to transform not just your physique, but your standards, habits, and lifestyle.
Built-in accountability through check-ins, performance tracking, and community support that keeps you locked in.
The mindset and nutrition framework used by Chris to win his 6th Mr. Olympia, refined and adapted for your life, your goals, and your pace.
A sustainable path to results that compound over time—no quick fixes, no guesswork, just structured, lasting change.
A renewed sense of pride and personal power every time you look in the mirror, and know you earned it.
Championship-level guidance from Justin and the team, so you never feel stuck, lost, or alone on your journey.
Before your body can transform, your mind has to lead. This phase sets the foundation for everything that follows by helping you upgrade the internal standards that drive your daily actions. You’ll learn how to eliminate self-sabotage, build discipline, and develop the identity of someone who follows through, regardless of motivation. We’ll introduce powerful mindset tools used by elite athletes to stay locked in, even when life gets messy.
Confused about what to eat, when to eat, or how much to eat? This phase breaks down the fundamentals of fueling your body for performance and longevity. You’ll learn how to simplify your nutrition strategy—so you can stop second-guessing yourself, avoid burnout, and create consistency that lasts. No extreme restrictions. Just clear, proven principles that work in real life.
Now that you’ve mastered the basics, it’s time to tailor your nutrition to your specific goals. Whether you want to lean out, build muscle, or both, this phase gives you the tools to adjust your macros, break through plateaus, and optimize your results. You’ll learn how to track progress, refine your approach, and take full ownership of your transformation journey—without relying on guesswork or generic plans.
This phase will introduce the exact principles behind intelligent, results-driven training. You’ll discover how to structure your workouts, align them with your goals, and recover effectively so you can keep progressing without burning out. These are the same methods Justin used to help Chris Bumstead bring his best package ever to the Olympia stage—adapted for your life and your level.
Before you change your body, you have to change the standard you hold for yourself.
This isn’t just about workouts and macros—it’s about building the discipline to show up when it’s hard, the self-respect to stop breaking promises to yourself, and the mindset to keep going long after motivation fades.
We’ll guide you through daily mindset practices rooted in high-performance psychology—simple but powerful routines that help you stay focused, grounded, and mentally locked in.
You’ll develop the kind of unshakable mindset that carries over into every area of your life—so you don’t just look different, you live different.
You’re never doing this alone. Inside the app, you’ll connect with like-minded individuals on the same path—driven men and women chasing the best version of themselves.
Ask questions, share progress, and get expert support from our team and community every step of the way.
We regularly host mindset deep-dives, strategy sessions, and guest speakers who’ve walked the walk—so you’re always learning, evolving, and raising the bar.
Each session is designed to keep you sharp, expand your mindset, and reinforce the habits that lead to lasting success.
With over a decade of experience developing, Olympians, pro athletes from 16 sports, NFL athletes from 27 teams, celebrities, personalities, 9/10 figure business owners, etc, Justin has dedicated his career to helping individuals achieve peak performance at the highest level.
Justin’s protocol for training, nutrition, and mindset development has helped athletes across multiple disciplines become world champions.
His methods also played a key role in helping Chris Bumstead win his 6th Olympia, bringing his best Olympia package yet.
Founder of Built Better coaching systems. Creator of a results-proven coaching method.
Are you ready to set the STNDRD, or will you continue living below your potential until it's too late?
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